Do you have an opportunity to travel to Berlin and make a decision about how better to get around? Why not explore a city targeting your legs and buying products and services from homegrown companies? The market is full of independent Berlin businesses and by incorporating them into the tour, in addition to having a different perspective of the city, you get the bonus of supporting local businesses. Here in this blog, we will discuss some concepts and suggestions that can help in the marketing of Berlin’s local sellers on your walking tour.
1. Research and Map out Local Businesses
The first process that needs undertaking here is exhaustive research when it comes to marketing local businesses during the walking tour. They may include coffee shops, speciality shops, bookstores, art galleries or craft shops that cater for a specific niche market, as desired by your tour guests. Identify these businesses and choose your path wisely, ensure that you have circled these businesses and possibly some of their specialties.
2. Collaborate with Local Business Owners
Go to the owners of the businesses you have settled for and talk to them on how you can work together. Most of the business people are willing to accommodate a few people in a group or give special discounts to people on the tour. This could be in terms of prices; gifts such as free products samples; or even organizational unique events such as behind the scene-tours or demonstrations. Partnering with the local merchants adds value to the tour which is inclusive of benefits for travelers and the local community.
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Make it beneficial for both since you can post about the cooperation on your tour’s website or social media, thus increasing traffic among participants, while the businesses get new clients they wouldn’t necessarily encounter otherwise.
3. Promote Awareness and Knowledge on Experiences of Individual Business Establishments
This can only be achieved by ensuring that while moving from one business entity to another business entity within the locality, participants are educated on the history and importance of the business entities. Cite narratives, information or even stories with regards to the participation of the businesses to the community. If people learn the reason why these buildings are cultural, economical or socially relevant, it would inspire their participation.
4. Encourage Participants to Make Purchases
One need that must be met when marketing local business entities is that of ‘consumption’ by participants on the tour. It will improve the focus towards the local enterprises and put a positive light towards their aid of bolstering the local economy. Urging the participants to patronize businesses featured on these platforms through souvenir purchase, products, and experiences sold by these companies. Besides, it contributes to the success of the aforenamed businesses and offers participants unforgettable and extraordinary souvenirs from a journey.
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Some of the suggestions for the use of incentives include using coupons for exclusive offers for participants in the show to encourage them to spend some money on products at the local businesses you visit. This will in turn encourage them to support the local community even more.
5. To the extent that is possible, share the experience being sure to make use of social media such as facebook and twitter.
Use social accounts once in a while to present the experience to other people. Remind people to share and snap a picture and make sure to use the specific business related tags. In the way, they can spread good experiences on the internet among their friends and other followers with calls-to-action to support local businesses. Moreover, tag the businesses on your posts to increase their visibility and possibly receive more custom.
6. Collect and Share Feedback
Take a survey with participants after the tour and get their opinion about what they went through at the various business establishments. This may not only be beneficial for enhancing the next tours but can be passed on to the businesses themselves. Such positive comments may be utilised as testimonials on their web site or in their social networks accounts, which enhance their authority and exposure.
Conclusion
It can also be fun to use your walking tour to feature Berlin’s local businesses are therefore a great way of exploring Berlin while supporting the local economy. By learning, working and sharing information with other participants, while promoting these businesses, you not only generate an entertaining and impactful experience but also contribute towards the stability of the local economy. Therefore, create a walking tour today and begin unraveling the concealed treasures of Berlin’s more localized commercial venues!
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