Free Walking Tour Berlin

When: Every day 10am & 12pm every day
Where: The meeting point is in front of the ehemaliges Kaiserliches Postfuhramt Berlin, Oranienburger Straße, 10117 Berlin, Germany, next to the entrance.
Price: Free

Looking to Start Your Own Walking Tour Company in Berlin? Here’s how!

by | Mar 7, 2024 | Walking Tour


Are you passionate about history and enjoy sharing stories with others? Starting your own walking tour company in Berlin could be the perfect venture for you! Berlin is a city rich in history, culture, and fascinating landmarks, making it a popular destination for tourists from all over the world. In this guide, we’ll take you through the essential steps to kickstart your walking tour business and stand out in this competitive market.

Step 1: Research and Planning

Before diving into the process of starting a walking tour company, it’s crucial to do thorough research. Take time to explore the city, learn about its history, and identify popular tourist sites and attractions. Identify your niche and target audience – whether it’s historical landmarks, street art, or food tours – and design your tours accordingly.

Once you have a clear vision, create a comprehensive business plan. Outline your goals, marketing strategies, operational costs, and revenue projections. Consider the legal and regulatory requirements for operating a tour business, such as obtaining necessary licenses and permits.

Step 2: Create Engaging Tours

The success of your walking tour company depends on the quality and uniqueness of your tours. Craft engaging and informative routes that highlight the best of Berlin. Consider incorporating lesser-known sites and local stories to differentiate yourself from competitors.

Research and gather interesting facts, anecdotes, and historical context for each stop on your tour. This will not only help you captivate your audience but also establish yourself as an expert in the field.

Step 3: Build an Online Presence

Having a strong online presence is vital for attracting customers in today’s digital age. Create a professional website that showcases your tours, highlights your expertise, and provides an easy booking process for potential customers. Include captivating images, customer reviews, and detailed tour descriptions to entice visitors.

Utilize social media platforms like Instagram, Facebook, and Twitter to create buzz about your walking tour company. Post captivating photos, share interesting facts and stories, and engage with your audience through comments and direct messages.

Step 4: Marketing and Promotion

To attract customers, you need effective marketing strategies. Partner with local hotels, hostels, and travel agencies to promote your tours. Offer them special discounts or incentives for referring visitors to your company.

Consider organizing free trial tours or offering limited-time promotions to attract initial customers and generate positive reviews. Positive word-of-mouth is invaluable in the tour industry.

Step 5: Provide Exceptional Customer Service

Great customer service is key to building a successful walking tour company. Train your guides to be knowledgeable, friendly, and approachable. Make sure they can answer questions, handle unexpected situations, and provide a memorable experience for your customers.

Encourage your customers to leave reviews online and respond promptly to any feedback or concerns. Remember, happy customers will become your biggest brand ambassadors!

Step 6: Continuously Improve

Don’t rest on your laurels once your walking tour company is up and running. Continuously seek feedback from your customers and make necessary improvements to your tours and overall operations. Stay updated on the latest trends in the industry and be willing to adapt and evolve to meet your customers’ changing needs.


Starting your own walking tour company in Berlin can be a rewarding and profitable venture. With thorough planning, creative tour design, effective marketing, and a focus on exceptional customer service, you can stand out in the competitive tour industry. Remember to continuously improve your offerings and always provide memorable experiences for your customers. So, put on your walking shoes and get ready to share the enchanting stories of Berlin with eager travelers!

Thank you for reading. If you're inspired by the stories of Berlin and want to delve deeper, why not join us on our Free Berlin Walking Tour? It's a wonderful way to immerse yourself in the city's rich history and vibrant culture. We look forward to welcoming you soon.



  • 3.5 hours walking tour
  • Berlin’s major highlights
  • Brandenburg Gate
  • Reichstag and Berlin Wall
  • Historical sites

Free Walking Tour Berlin

When: Every day 10am & 12pm every day
Where: The meeting point is in front of the ehemaliges Kaiserliches Postfuhramt Berlin, Oranienburger Straße, 10117 Berlin, Germany, next to the entrance.
Price: Free