Therefore, you need tips on how to plan for a walking tour in Berlin but also would like the businesses to thrive and be promoted? That’s fantastic! Local shops, cafes and restaurants are distinctive for Berlin. Instead of just pointing your participants to the above establishments as they carry out their walking tour, you are giving them a most unique experience while at the same time giving much needed exposure to the above establishments. Here are some strategies covered in this article on how to promote Berlin’s local businesses during your walking tour.
1. Do Your Research
The information to be gathered prior to the creation of your walking tour concerns the businesses that are to be featured in your city. Consequently, consumers should pay attention to the premises related to the theme or past of the tour. For instance, if your tour focuses on Berlin’s art scene include close by art galleries or creative shops. Create a list of opportunity points and check the possibility of stopping at these places and availability of appropriate facilities for participants.
Pro Tip: Before carrying out the tour, walk to the various businesses and introduce yourself to them. It helps them to plan the visit and might be able to extend some discount or freebees to participants they wouldn’t have considered otherwise.
2. Thus, engage Local Business owners
First, establishing better relationships with the business owners in that particular locality helps a lot when promoting the products. Go to the places in person, introduce yourself and explain about your walking tour idea. Make sure to explain to them how you will advertise their business and this has to be in line with the theme of your tour. Setting relationship means that you get to work with other institutions and help your participants access more privileges.
3. Mention Highlights in the Script of Your Tour
After choosing the local businesses you would like to feature, add them into your script of the city tour. Include information about such features as history, famous events, or events noteworthy for casual visitors to the places in questions and their informal narratives. Not only does this hold the attention of the audience but also educates and enhances their view of the business. Make sure that your tour participants get enough time for site exploration and be persuasive that they should interact with the business proprietors or workers.
4. Headings should be Organizing Interactive activities
Do you want your walking tour to be vibrant and inviting? Be sure to incorporate exercises into your tours that focuses and includes the local commerce. For instance, you could come up with treasure hunt where people look for things or places in the establishments. Not only that, but it also stimulates engagement while also providing the participants with a stimulus to engage with the local businesses.
5. Share on Social Media
E-mail your Twitter followers and Facebook friends before and after your walking tour to support the local businesses. Promote the businesses on the tour page of your website and share separate posts about them in Facebook, Instagram, and Twitter. Photograph the establishments, include them in the activity, and encourage your participants to share their own experiences. This creates awareness and traffic to the businesses among a larger market of customers out there.
6. Give Time-Limited Offers and special Coupon Codes
This involves creating specialized promos or offers that are unique to your chosen local businesses which you will be using to lure your participants of the tour. Inform the business owners that you want to offer their business’s consumers a sweet deal of some kind –maybe a purchase rebate, a free taste of their merchandise, or free services. Advertise these offers in your promotional literature and ensure your participant’s are made fully aware of them prior to and during the tour.
7. Collect and Share Feedback
Once you are through with your walking tour get some feedbacks both from the participants and the businesses. It will be of great use for future deliveries of such tours and it is useful for the businesses as well to find out how they were received. Post positive words from your customers on the site and on your social networking sites and if the suggestions are not so nice, then shake the hands of the client, and share ugly feedback behind close doors.
Conclusion
Using locally owned businesses as part of your walking tour, not only do you contribute to Berlin’s economy but you also give your participants a memorable and educational experience. Research about business owners and introduce the businesses in your script for your walking tour, coordinate interactive activities and incorporatingSM, provide special offers to the businesses and gather feedbacks are all the ways that help to promote Berlin’s local businesses during the walking tour. Just remember that every action made by your company directly impacts the local community’s well-being and will bring only good.
So, what are you waiting for? Visit our site today to start your Berlin walking tour with our list of recommended local businesses.
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