So, if as a person you are interested in travel and walking around the cities you have never been – tour leader is the best chance. Berlin is a city with a long and unusual history, diverse culture, and numerous districts thanks to which it is can become a wonderful setting for creating complex walking tours with which your audience will be eager to acquaint themselves. Explaining the whole concept for creating good Berlin walking tours is what we shall be doing throughout this guide.
1. One of the first assignments learners should undertake is therefore to investigate historical records and other basic facts about the City they have been assigned or wish to study about.
OSHA requirement for the design of walking tours is to possess a lot of historical and cultural knowledge about Berlin. Learn the historical and architectural attractions should visit in the city and the significant cultural centers that are important. Get an idea of what architectural style the city has, which kind of food people eat here, what kind of art is popular among people and which music bands can be met here. It will also prevent you from presenting your visitors with a set of loosely connected facts about the sites you take them through.
Example:
When deciding whether you have to present the places of the specific city – such as Berlin Wall or Brandenburg Gate – study the historical connection of such places. This will numb will enable you to give details and real life instances other than mere facts.
2. Choose a Theme or Subject for Your Walking Tours
The best way to stand out from other competitors for booking tours is to come up with a niche for each of your tours. In fact, it could be a historical epoch, type of architecture or an insight to the culture of the neighborhood. Most of your tours should target specific niche markets as a way of offering a variation to your audience’s experience.
Tip:
For example, you could hold a tour dedicated to the Cold War theme in Berlin, where people move around learning about the divided period in Berlin’s history.
3. Plan Engaging Itineraries
The strategic planning of the trips is relevant and important when it comes to preparation of good itineraries. Think about how long the tour will be, how fit the rest of the people you’re traveling with are, and how fast you wished to get through the different sites. Schedule intervals when you might encourage participants to take a break and eat, or to take pictures and ask questions.
Example:
Starting from Alexanderplatz you could spend three hours exploring Hackescher Markt district and Scheunenviertel and finish the tour in front of East Side Gallery. In passing, you can tell a few facts about the history of the city, show interesting graffiti, and introduce tourists to popular Berliner specialties.
4. Use Mechanics
If you want to make your walking tours more effective you can incorporate an interactive component into them. This could be in form of quizzes, group games or even sample of some of the foods and drinks that are associated with the region. These items engage the audience in one way or the other and assist in developing memorable experiences that your guests on tour would like to have.
Tip:
For instance you can have them taste actual Berlin street food such as currywurst or let them guess architectural styles when you are roaming around different regions.
5. Collaborate with Local Business and Professional
This means that working with the relevant authorities and companies, you will be able to open quite interesting and deep guided tours. Call historians, architects, artists, or local people who are ready to tell their point of view. This is especially important because their knowledge as well as their first-hand experience can help the participants of the tour.
Example:
Inquire a street artist to speak to your guests during the street art walk and tell more about himself and his work or arrange a tasting of some traditional German meal in cooperation with a local restaurant.
6. Prepare Interesting Advertisements
For the purpose of recruiting people to your walking tours, develop interesting advertisements. Have a section in the website where users can easily access information concerning your tours, schedules for the trips and how to book. Organize an announcement and posting of photos, success stories, as well as positive feedback received from other participants, on social media site. Also, it can also be useful to offer promotions for special prices, or a reward for referring friends and family.
Tip:
This means that high quality pictures that bring out the different aspects of your tours complemented by good captioning will help to give out your d marketing materials a professional look.
7. This means aspiring to seek feedback and work to improve all the time as well.
At the end of every tour, people should be asked to give other opinions on the same tour. It can be useful for deciding on improvements and to collect Statements for your marketing activity. Do not close yourself off when coming up with your tour ideas therefore make sure you improve on the kind of tour you are offering your audience.
Example:
You could prepare e-mailed thank you messages to participants and non-participants of your tour with a simple 5-10 question online survey after the tour. Consider giving participants of surveys and questionnaires special discounts for the future on the envisioned tours.
Conclusion
Unlike creating general Berlin walking tours, It involves extensive knowledge, the ability to think outside the box and love for sharing Berlin to strangers. When it comes to history and culture, Berlin offers amazing opportunities to define engaging topics, to develop good structures of itineraries, to use interactive elements, to involve experts in the area and to create unique marketing materials as well as to look for improvement constantly, every walking tour can become unique experience for the audience.
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